Posters are still the best way to help find missing people. So, Print for Help is a helping social network that allows the Mães da Sé NGO to send posters directly to the HP printers whenever someone goes missing.
The system matches the printer's location to the area the person went missing. Most recent cases are printed before the nearest. And to become a member, just register the HP printer’s email and zip code.
RECOGNITION
Cannes Lions 2015
Gold – Cyber - Engagement Platform
Silver – Promo And Activation - Use of Print or Standard Outdoor in a Promotional Campaign
Bronze – Promo And Activation - Corporate Image & Communication
Shortlist – Cyber - Integrated Multi-Platform Campaign (Online & Offline)
Shortlist – Direct - Use of New Technology in a Direct Marketing Campaign
Clio Awards 2015
Silver - Direct
Bronze – Engagement/Experiential
London International Awards 2015
Gold – Innovative Use of Digital
Silver – Corporate Image
El Ojo de Iberoamérica 2015
Gold – El Ojo Interactivo – Sitios web - Imagen corporativa y/o Autopromoción
Silver – El Ojo Interactivo - Acciones en redes sociales
Silver – El Ojo Directo – Medios Digitales (Internet / Celulares)
Bronze – El Ojo Directo - Campaña Integral de Marketing Directo
Silver – El Ojo Interactivo – Campaña online
The One Show 2016
Merit – Interactive – Consumer - Websites/ Social Networks/ Community
Merit – Cross Platform – CSR – Experiential Advertising
Merit – Direct – CSR – Digital (Websites, Mobile, Social Media)
Awards
Cannes Lions - 2016
Gold - Media - Use of audio platforms
Silver - Mobile - Rich Media - Accessibility/ Charity/ Non-Profit
Silver - Mobile - Social - Social Purpose
Bronze - Media - Use of Data
Bronze - Mobile - Rich Media - Corporate/Commercial
Shortlist – Creative Data
Shortlist – Glass Lions
Shortlist – Health & Wellness – Digital/Social
Fast Company – World Changing Ideas 2017
Winner - Advertising
London International Awards 2016
Silver – Radio & Audio – Use of Music
Bronze – Radio & Audio – Public Service/Social Welfare
Shortlist – Digital – Use of Social Media
El Ojo de Iberoamérica 2016
Silver – El Ojo Interativo – Online Ad
Bronze – Mobile – Uso de Data
Shortlist – El Ojo Interativo – Videos Online
Shortlist – El Ojo Interativo – Uso de Data
Clio Awards 2016
Silver - Streaming/Downloadable Content
The One Show 2016
Shortlist – Mobile Advertising
Shortlist – Online Advertising – Banners
Wave Festival 2017
Gold – Mobile – Use of Data
Silver – Cyber – Digital Campaign
Shortlist – Direct – Use of Media and Direct Marketing
RECOGNITION
Cannes Lions Festival 2009
Bronze - Film
Clio 2010
Bronze - Film
FIAP 2009
Bronze - Fil
New York Festival 2010
Bronze
ABP 2010
Silver
Colunistas São Paulo 2009
Gold
Colunistas Brasil 2009
Gold
El Ojo de Iberoamerica
Silver
Voto Popular 2009
Grand Prix
Wave Festival 2009
Bronze
Prêmio Abril 2009
Shortlist
Mansions with names? It’s time to get real about unreal state. Real homes don’t have helipads, vitamin C infused showers, or names. When it comes to the most important purchase of your life, you don’t need a fairy tale. You need real.
Homes, for the real of us.
A fully integrated campaign with film, spots, social and realness.
The global launch campaign for the new LGV30 smartphone portrays a diversity of people commiting to share their authentic real their lives. One 60" hero spot and 6 individual films highlighting the new features of the phone.
To launch Claro's new data plan, we came up with a series of films that mock everyone's online behavior in real life situations: some things only make sense online.
Campaign for The Brazilian Association of Organ Donors
Recognition
Shortlist at Cannes (Outdoor)
Communication Arts (Book)
Gold ad El Ojo de Iberoamerica
Silver at Voto Popular (People's Choice)
Gold at ABP Festival (Press)
Bronze at ABP Festival (Film)
Special furniture installed in bars in the city of São Paulo, along with the message: “This is a stupid object. But drinking and driving is even more stupid.”.
1/4 boldness, 3/4 orange juice
Personality explained on the recipe of the drink in a a series of videos for social networks.
To launch the new Club Social Sanduba, we came up with a campaign that shows how a massive hunger will cause you to miss great opportunities on Possibiland.
Once the lead character eats the cracker sandwich, he sees a possibility and goes for it.
People love sending indirect messages online. And so do we: a series of videos divided into themes so you can drop a hint for a friend who is missing out on something.
A non-obvious way of presenting the obvious things people miss when they're hungry. And a fun way for people to interact with the brand.
